Join our experts as they lay out in detail the rationale for developing a digital engagement strategy and the steps necessary to achieve it. Their insights are grounded in the results of our landmark 2020 survey examining consumer expectations about digital health, as well as our proprietary behavioral science research.

From this knowledge, the presenters construct a compelling case for digital solutions that are personalized, simplified, and well-communicated. They also explore the underlying technologies, processes, and personnel required to bring digital strategies to fruition, while addressing issues like multi-channel vs. omni-channel communications, opt-out strategies, and the importance of targeted language, all from the payer perspective.

Don’t miss this fascinating and valuable webinar.

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