In today’s digital world, consumers are accustomed to using a wide variety of messaging channels in their daily life. Now, they are beginning to expect a similar experience from their insurance providers. Digital engagement has the potential to lower your members’ out-of-pocket costs and improve their health outcomes.
This recorded AHIP webinar explores how payers can drive greater adoption of digital channels and support the transition to digital communications. Hear what recent research says about which approaches will best motivate your members to engage.
Learn how to craft effective messaging for specific demographic segments, and discover the core capabilities necessary for supporting your desired digital engagement experience.