Predictive Engagement
A multi-channel member communications solution, using predictive analytics, for payers that want to identify members in need of high-cost procedures to improve their outcomes and reduce payer costs.
Help reduce cost per episode of high-cost procedures and maximize your value-based pricing and plan design structures to achieve significant savings.
Drive members to preferred providers and facilities rather than to family and friend referrals or to providers recommended by their primary care physician.
Build member trust and engagement by applying behavior-based techniques and interacting with members early in their health journey.
Support improved quality care standards, such as lower readmission rates by guiding members to preferred providers and facilities.
Increase member confidence and satisfaction by educating members about care options, communicating relevant information, and delivering high quality care at a lower cost.
Reduce wasted marketing costs and member abrasion by targeting only those members most likely to benefit.
1 The Health of America Report, collaboration between BCBSA and Blue Health Intelligence