Digital Front Door Infographic

Bring New Patients in Through the Digital Front Door 

When it comes to the digital shopping experience, consumers expect convenience, selection, customer service, and a payment process they can trust. In many ways, their assumptions for healthcare are no different. That’s why developing a digital front door has become paramount for provider organizations. 

In the simplest terms, a digital front door is a comprehensive, multi-channel approach that can boost patient acquisition and retention by seamlessly addressing consumer needs at each step on the patient journey. From a practical standpoint, that means deploying digital tools that allow consumers to:

  • Search for, assess, and select a provider
  • Engage AI-enabled chatbots for guidance on self-serve options
  • Self-assess based on symptoms to determine the most appropriate care venue
  • Self-schedule online
  • Check in digitally via a touchless process
  • Pay online, before service, at the point-of-service, or post-service
  • Secure a second opinion digitally for critical health needs
  • Streamline the referral scheduling and payment process
  • Access virtual care, including telehealth
  • Maintain an ongoing connection through a mobile app 

Making it simple for consumers to help themselves helps you to attract new customers and build loyalty with your existing patient population. It can also help you operationally by enabling collections earlier in the revenue cycle, reducing missed patient appointments, and easing your staff’s administrative burden.   

Building a digital front door is an important step in ensuring your organization will continue to meet consumers expectations while remaining competitive in today’s connected world. The patient engagement experts at Change Healthcare can help with your digital transformation. If you'd like a salesperson to reach out directly, complete the form below to download our infographic.  

Today’s consumers expect healthcare organizations to deploy the same eCommerce tools we take for granted when shopping for other products and services. A Digital Front Door is a comprehensive, integrated solution that allows consumers to find a provider, schedule an appointment, check in early, pay for services and more—all from their smart phone or computer. 

Change Healthcare is leading the way in creating a consumer ecosystem that helps providers convert shoppers to buyers, reduce missed appointments, ease administrative burden, and collect payments faster. 

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