What do people expect when they do business with a company? Receiving the product or service purchased is central, of course, but the experience surrounding that exchange is increasingly critical—especially when it comes to healthcare.

In this webinar, we explore broad industry trends while highlighting what today’s healthcare consumers expect throughout their journeys. You’ll learn how healthcare decisions are made based on an overall experience that extends well before and beyond the actual purchase decision. We’ll also discuss the role of digital technologies and considerations for measuring and evaluating the success of engagement strategies. Lastly, we’ll explore strategies for addressing these challenges in healthcare, specifically in the payer-member relationship. 

Key takeaways
  • The healthcare consumer journey extends well beyond the purchase decision
  • Healthcare decisions are being made based on overall experience
  • Streamlining member communications can help enhance the consumer experience

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