Reinventing Healthcare for the Digital Age

 In Engagement Strategy

Using digital technology to attract, engage, and serve consumers; deliver exceptional experiences; and earn loyalty is old hat for many U.S. industries. Healthcare, however, remains woefully behind the times when it comes to delivering contemporary digital experiences to consumers.

But that’s changing, and fast. On today’s show, experts from Adobe, Microsoft, MDSave, and Change Healthcare have a robust discussion about why healthcare lags behind, the impetus to move quickly, the risks of not doing so, what the personalized patient experience looks like, and much more. It’s a must-hear for any payer or provider.

Here’s what the panel debated:

  • The digital healthcare experience imperative (04:52)
  • A new notion: the “Orchestrated Digital Journey” (21:27)
  • Price transparency and its connection to patient satisfaction and collections (25:29)
  • What a personalized patient experience looks like (31:44)
  • How we can help patients improve their experience while lowering healthcare costs (42:50)
  • Connecting access points to provide a seamless healthcare experience (53:57)
  • Digital transformation from the platform point of view (59:30)
  • How the orchestrated digital journey can impact care quality and patient health (1:12)

Episode Resources

  1. Bill Krause’s bio
  2. Kathleen McGrow’s bio
  3. Paul Ketchel’s bio
  4. Tom Swanson’s bio
  5. Digital Patient Experience Manager
  6. Price Transparency in Healthcare
  7. Practical Innovation
  8. Change Healthcare 2019 Consumer Insights Report
  9. Change Healthcare True View
  10. Change Healthcare Patient Access Suite
  11. Change Healthcare Clearance Estimator
  12. Change Healthcare Clearance Authorization
  13. Change Healthcare makes strategic investment in MDsave
  14. Change Healthcare partners with Adobe and Microsoft
  15. Adobe’s website
  16. Change Healthcare’s website
  17. MDsave’s website
  18. Microsoft’s website

Show Resources

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