Healthcare Consumer Engagement is Ailing: Here’s How to Heal It

 In Engagement Strategy

A Change Healthcare study found a majority of consumers say their engagement experience with both health plans and providers hasn’t improved, yet a similar majority of payers say investing in such engagement is a top priority for them.

The discrepancy points to a larger problem, but in a Health Management Technology feature, Tate McDaniel, SVP of Engagement Solutions at Change Healthcare, offers some suggestions for payers to help narrow that widening gap.

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A national study of 120 payers commissioned by Change Healthcare found value-based care is bending the healthcare cost curve, reducing unnecessary medical costs 5.6% on average while improving patient engagement. Study results also found that almost 80% of payers report improvements in care quality, and exceptional ...

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