Engagement Strategy

Roll Out the Red Carpet: The Impact of Finding Care on the Overall Patient Journey

For brick-and-mortar stores, window displays are key to drawing in customers off the street. For digital stores, convenience and pricing—along with ubiquitous advertising—bring in the volume. What about healthcare?

From the moment an individual first needs and searches for care, the patient journey is anything but straightforward. There is no clear pathway to finding the right provider,

What Do Healthcare Consumers Really Want?

To improve the customer experience in healthcare, we must first determine what the healthcare consumer truly wants—and it’s often quite different than what we imagine.

Although the ...

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