Engagement Strategy

Improving the Patient Financial Experience

As a recent U.S. executive order made clear, healthcare price transparency is on the horizon. Patients can look forward to a more straightforward financial experience as consumer price and quality transparency tools become more commonplace.

For decades, consumers have been unable to shop for healthcare the way they shop for other goods and services—and both providers and patients have suffered the consequences.

What Do Healthcare Consumers Really Want?

To improve the customer experience in healthcare, we must first determine what the healthcare consumer truly wants—and it’s often quite different than what we imagine.

Although the ...

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